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The science isn't new, but the technology is.
Our breakthrough technologies, personalized coaching, and behavioral science turn quitting into an opportunity, instead of an obligation.

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Meet iQuit. The smart device to hack your addiction.
A smoke cessation program that addresses all aspects of nicotine addiction at the convenience of your fingertips.
All the tools you need for a smoke-free life in one place.
A smoke cessation program that addresses all aspects of nicotine addiction at the convenience of your fingertips.

You don't have to quit smoking. You get to.
It’s an approach that works for all people who smoke — even those who say they aren’t ready to quit. Don't try to quit, just switch and follow the journey to a smoke-free life.


Get to know your habits and understand how to be in control again.
We approach quitting smoking as a set of skills, rather than a single act. Our personal coach helps you develop those skills in the way that makes the most sense for you.
Transform your life and exploit your full potential.
Relapse prevention is essential to enhance the quality of your daily life. Succeed in the long-term and exploit your full potential.

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